Hi, I’m Margie. I live in Adelaide, but do work for clients throughout Australia and across the globe. I’m known for being friendly, short (in height, not tone) and creative.
Words have always been my thing. I love a good metaphor, an amusing pun, and utilising a range of different literary techniques to engage readers.
I’m also not afraid to break a few old-school grammatical directives to grab an audience’s attention. I think of language as an ever-growing tapestry that we add to each year - and I am fluent in digital.
About Me
*Record Scratch* *Freeze Frame* Yep. That’s me. You’re probably wondering how I got here…
I started my freelance copywriting career over ten years ago, writing long-form copy for websites and SEO-soaked blogs, and bite-size copy for products, social media and everything in between. If a customer needed words for a product, service, person or brand, I was up for writing it.
After a few years, I decided it was time to see how the big boys operate, so I took positions at Telstra Digital, and later Spacetalk, both ASX-listed companies with national audiences. These years in the corporate world opened a whole new mind-set about content creation, and its possibilities. I don’t think “Digital First”, I think “Digital Always.”
I helped grow communities with hundreds of thousands of members, and acquired in-the-trenches crisis communication techniques. I got to see first-hand the incredible power of data, including how it can be used to get to know your customers, and how to meaningfully evaluate the success of a campaign. Wins, not clicks.
Spending years working for one company at a time helped me grow. I was able to take a deep dive into all aspects of a brand, and how to communicate its tone, voice and style cohesively over several channels. I mastered what strategies work to put your content in front of the eyes you want to see it.
I now want to bring back everything I’ve learnt to help grow smaller, boutique businesses with exciting and creative copy, targeted strategic marketing, and unique and effective social media content.
Contact me today to get started!
“Margie is a super creative content/marketing specialist who has always amazed me with her ability to simplify complicated messaging. Her mindset of customer first has helped me deliver on multiple complex projects, and I would not hesitate to work with her again.”